Human body is mostly composed of water, our brains are a 95% water; blood is 82% water and our lungs are nearly 90% water. We depend on water to survive. Our cells, organs and tissues need water to work correctly.

Mild dehydration is one of the most common causes of daytime fatigue. In the US estimates are that 75% of Americans have mild, chronic dehydration. This is alarming since water is critical to the balance of all the body's systems, including the brain, heart, lungs, kidneys and muscles.

In H2rOse we believe that water is the main source of life. Our vision is to promote health and wellness through hydration, by making drinking water more exciting and interesting.

H2rOse reinvents the experience of drinking water adding a light, crisp and refreshing touch of excitement. We bring the benefits of rosewater and saffron together with the practice of hydration.


Rose water has always been a strong complement of the Ancient Greek, Roman, Phoenician, Persian, Indian and Egyptian cultures and its use has been passed on from generation to generation. Even during the Italian Renaissance, Michelangelo was known to drink rose water (“acqua di rose”) with his tea everyday. In ancient Egypt, Cleopatra, who was considered the most beautiful women, was one of the biggest fans of the healing and beautifying qualities of the rosewater. Shakespeare also wrote about Cleopatra’s affinity towards rose water in Anthony & Cleopatra. Overtime, science discovered and established the multitude of health and beauty benefits of rose water.

Saffron which also dates back to ancient times is another natural remedy that supports many functions. In Minoan and Greco-Roman cultures, the “Theran” frescoes are the first botanically accurate visual representations of saffron’s use as an herbal remedy.

Egyptian healers used saffron as a treatment for all varieties of gastrointestinal ailments.

The ancient Greeks and Romans prized saffron as a perfume or deodoriser and scattered it about their public spaces: royal halls and courts. Persians used saffron as a brilliant yellow dye, perfume, and a medicine. Persian saffron was dissolved in water with sandalwood to use as a body wash after heavy work and perspiration under the hot Persian sun while Alexander the Great and his forces conquered during their Asian campaigns.

Recognizing this trend and having personally experienced the many benefits of rose water over the years, the Illulian family founded H2rOse in order to offer consumers a chance to experience a modern version of these ancient elements.